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Despite being a developed nation with an abundant food supply, the United Kingdom (UK) is facing alarming nutritional challenges. According to the National Diet and Nutrition Survey (NDNS)—the government’s rolling programme assessing the diet and nutrition of the British population—alongside data from the NHS and Public Health England (now the Office for Health Improvement and Disparities), micronutrient deficiencies affect millions of people.
The primary causes include:
- Lack of dietary diversity: A shift towards ultra-processed foods (UPFs) and a low intake of fruits and vegetables.
- Lifestyle changes: Reduced sun exposure (due to overcast weather and office-bound work) and a surge in vegan/plant-based diets without proper supplementation.
- Socio-economic factors: Income inequality, social isolation among the elderly, and workplace stress leading to unbalanced meals.
- Climatic context: Year-round lack of sunlight, particularly from October to March, rendering cutaneous vitamin D synthesis almost non-existent.
Below is a detailed analysis of the most prevalent deficiencies, focusing on nutrients of particular concern.
1. Vitamin D – The Classic British “Winter Deficiency”
Vitamin D is the most severe and widespread deficiency in the UK. Known as the “sunshine vitamin,” it is primarily synthesised by the body through UVB rays. However, the UK’s high latitude (approximately 50–60° North) means UVB rays are too weak between October and March to trigger synthesis.
- Statistics: According to NDNS data (2019–2023), approximately 18–20% of adults (19–64 years) are deficient (<25 nmol/L), rising to 31% in winter (January–March). Children aged 11–18 see winter deficiency rates as high as 23–36%. About 49–57% of adults have sub-optimal levels (below 75 nmol/L), particularly women and the elderly.
- Causes: Low sun exposure, darker skin tones (South Asian, African, and Afro-Caribbean backgrounds), obesity (vitamin D is sequestered in fat), and old age (reduced skin synthesis capacity).
- Consequences: Increased risk of osteoporosis, fractures, and respiratory infections. Research from the UK Biobank suggests severe deficiency increases the risk of hospitalisation for respiratory infections by 33%. It is also linked to fatigue and Seasonal Affective Disorder (SAD).
- Recommendations: The NHS advises everyone (over age 4) to take a daily supplement of 10 mcg (400 IU) from October to March, and year-round for those with limited sun exposure.
2. Protein – Deficiency in the Elderly and Office Workers
While protein is a macronutrient, high-quality protein “deficiency” (inadequate intake for specific needs) is becoming common in certain groups.
- The Elderly: Sarcopenia (age-related muscle loss) increases protein requirements to 1.0–1.2 g/kg of body weight, or even 1.2–1.5 g/kg for the frail. However, over 50% of UK seniors do not meet these levels (University of Sheffield research). Causes include poor appetite, dental issues, and living alone.
- Office Workers: Sedentary lifestyles and “quick lunches” (sandwiches or salads lacking protein) lead to poor distribution. Many young and middle-aged adults, particularly women, have diets too low in high-quality animal or plant-based proteins.
- Consequences: Muscle wasting, reduced immunity, slow wound healing, and a higher risk of falls and hospitalisation.
- Solution: Aim for 25–30g of protein per main meal from eggs, Greek yoghurt, beans, pulses, lean meat, or fish.
3. Magnesium – The “Silent” Widespread Deficiency
Magnesium is involved in over 300 enzymatic reactions, supporting muscles, nerves, bones, and blood sugar control.
- Statistics: The NDNS indicates that 12–15% of adults have intakes below the Lower Reference Nutrient Intake (LRNI). Young adults (20–29) and women are most at risk, with deficiency reaching 19% in younger groups. Some estimates suggest over 50% of the population has sub-optimal levels.
- Causes: Magnesium-depleted agricultural soils, mineral loss during food processing, and low intake of leafy greens, nuts, and seeds. Stress, diuretics, and alcohol also increase magnesium excretion.
- Consequences: Muscle cramps, fatigue, insomnia, anxiety, hypertension, heart palpitations, and insulin resistance.
- Sources: Spinach, pumpkin seeds, almonds, dark chocolate, and bananas.
4. Polyphenols and Antioxidants – The “Hidden” Modern Deficiency
Polyphenols (flavonoids, phenolic acids, anthocyanins) are potent antioxidants that protect cells from oxidative stress, reduce inflammation, and support cardiovascular and brain health.
- Current Status in the UK: Average intake is roughly 1–1.5 g/day (mostly from tea and coffee), but many lack variety due to eating fewer than the recommended “5-a-day” portions of fruit and veg.
- Consequences: Increased chronic inflammation, higher cardiovascular risk, and accelerated ageing. Studies such as TwinsUK and the Airwave cohort show that polyphenol-rich diets reduce cardiovascular risk scores (ASCVD) and inflammatory markers (CRP, fibrinogen).
- Sources: Tea, coffee, apples, onions (quercetin), berries (anthocyanins), dark chocolate, and olive oil.
Conclusion: Necessary Actions for the UK
Micronutrient deficiency in the UK is a significant public health issue, exacerbated by the climate, an ageing population, and changing dietary habits. To improve public health, the following are essential:
- Enhanced nutritional education: Focusing on seasonal supplementation and protein quality.
- Guided supplementation: Especially for high-risk groups (elderly, office workers, and minority ethnic communities).
- Improved access: Ensuring fresh produce is available and affordable in low-income areas.
A diverse, plant-rich diet combined with a healthy lifestyle and strategic supplementation can significantly mitigate these deficiencies and improve the overall wellbeing of the British public.
Registering a Buyer Account on StrongBody AI
By default, all new registrations are categorised as Buyer accounts. The registration process is as follows:
- Accessing the Platform: Users visit the StrongBody AI website at https://strongbody.ai or any associated link within the StrongBody AI domain.
- Sign-Up Process: Click the “Sign Up” button located in the top-right corner of the landing page. The registration form displayed is set to “Buyer” by default.
- Required Information: Users must provide a valid email address and a password of their choice to register.
- Onboarding & Interests: Immediately after registration and account activation, users will be prompted during their first login to select their areas of interest across StrongBody AI’s various sectors. They will also choose specific expert groups and professional fields they wish to follow.
- Personalised Matching: StrongBody AI utilises these preferences to search for and match users with relevant services and products available on the platform. This bespoke approach ensures a seamless experience for Buyers looking to procure specific services or items.
- Platform Access: Once these selections are finalised, the user can begin browsing information and conducting transactions on the platform.
Automated Matching and Personalised Information
A standout feature of the StrongBody AI platform is its Automated Matching capability:
- Smart Filtering: Once a Buyer provides their interests and preferred expert groups, the system automatically filters and identifies matching services, delivering these directly to the Buyer.
- Email Notifications: Whenever a new service aligning with a Buyer’s interests is published, the system sends an automated email notification, allowing the Buyer to review the details and place an order immediately.
- Optimised Experience: Information displayed on the StrongBody AI website and linked applications is dynamically synchronised with the user’s interests to provide maximum utility and an optimal service experience.
Modern and Convenient Buyer Menu Suite
StrongBody AI provides a dedicated Menu suite for Buyers, designed for easy navigation and efficient management of personal data. After logging in, the following menus appear in the top-right corner:
- My Account: This is the central hub for account management. Buyers can oversee their entire profile, manage transactions and orders (both past and current), view offers from various Sellers, update card and personal details, change login credentials, manage uploaded images, and access platform notifications and messages.
- Purchased Services: Provides quick access to a catalogue of all services the Buyer has ordered.
- Purchased Products: Offers quick access to a list of all products purchased.
- My Request: Allows Buyers to quickly view and track the status of requests they have sent.
- Received Offers: A dedicated area to manage bespoke offers received from experts (Sellers).
Placing Orders and Sending Requests
The Service Ordering Process
Once logged in, Buyers can browse products, services, experts, and information resources via the Top Navigation Menu, Bottom Menu, and on-site content:
- Browsing Services: Services posted by experts (Sellers/Providers/Experts) are displayed on the Service page. Users can browse by category or view individual service details. A search filter on the left-hand menu allows for refined searching based on specific needs.
- Service Details: Each listing includes a comprehensive description, illustrations, pricing, and information about the Seller. Details cover the scope of work, technical methods applied, the project roadmap, and the Seller’s quality commitments. Buyers can click on the Seller’s name to view their full professional profile.
- Purchasing: To buy a service, the Buyer clicks “Buy Now” on the service detail page. Payment is made upfront and held in StrongBody AI’s intermediary vault (escrow). Upon completion of the purchase, a notification is sent to the Seller’s account and via email to both parties to initiate the transaction process.
Sending a Specific Service Request
A key highlight of StrongBody AI is that Buyers are not restricted to pre-posted services. They can send bespoke requirements:
- Custom Requests: Using the “Send Request” form on a service detail page, a Buyer can request a tailored version of that specific service. The Seller is notified of this private request and can manage it within their Seller dashboard.
Sending a Public Request
StrongBody AI further distinguishes itself by supporting Public Requests:
- Broad Sourcing: If a Buyer cannot find a suitable existing service, they can create a Public Request. This includes selecting a category and describing their specific requirements.
- AI Matching for Requests: The intelligent AI Matching system identifies potential Sellers based on expertise and requirements, forwarding the Public Request to them. The Buyer can then receive multiple offers from different Sellers and choose the one that best fits their needs.
Product Enquiries – Consult Request
Products shared by Sellers on their personal storefronts serve to inform and introduce benefits. StrongBody AI facilitates direct consultation:
- Product Consultation: On any product page, a Buyer can send a consultation request. This opens the Biz Messenger window, allowing the Buyer to send a direct enquiry regarding that specific product.
- Real-Time Exchange: Sellers and Buyers can communicate instantly. While the exchange is facilitated by the platform, the final product delivery is handled directly between the two parties. StrongBody AI ensures transaction confirmation and provides secure payment support via integrated Stripe, PayPal, and Payoneer gateways.
Receiving and Processing Offers
Offer Management: When a Seller sends an offer (for a product, service, or in response to a request), the Buyer receives it instantly. These can be managed via My Account -> Received Offers.
B-Messenger Integration: Uniquely, offers are also displayed directly within the B-Messenger chat window. B-Messenger is not merely a communication tool but a powerful integrated business transaction engine.
Reviewing Offers: Buyers can view full offer details, including the offer name, service/product type, scope of work, timeline, delivery method, agreed terms, and the total cost. Buyers have the option to decline the offer.
Payment & Security: Upon accepting an offer, the Buyer pays via PayPal or Stripe using their saved credentials. The payment process is entirely secure, and funds are held by StrongBody AI as an intermediary.
Fulfilment: The Seller is notified once the offer is funded and commences the work as outlined.
Completion & Release of Funds: Once the work is finished and the Buyer approves the result, they confirm the offer as “Complete.” The payment is then released to the Seller, minus the platform’s transaction fees.
The 15-Day Rule: If the Buyer confirms receipt without complaint, the order is marked as complete, and funds are transferred to the Seller after 15 days.
Dispute Resolution: Should a dispute arise, StrongBody AI provides support to both parties. The platform will mediate based on the original Offer details, chat logs, images, and evidence provided. If a refund or cancellation is agreed upon, the corresponding amount is returned to the Buyer, and the Seller receives only the portion agreed upon by both sides.
Overview of StrongBody AI
StrongBody AI is a platform connecting services and products in the fields of health, proactive health care, and mental health, operating at the official and sole address: https://strongbody.ai. The platform connects real doctors, real pharmacists, and real proactive health care experts (sellers) with users (buyers) worldwide, allowing sellers to provide remote/on-site consultations, online training, sell related products, post blogs to build credibility, and proactively contact potential customers via Active Message. Buyers can send requests, place orders, receive offers, and build personal care teams. The platform automatically matches based on expertise, supports payments via Stripe/Paypal (over 200 countries). With tens of millions of users from the US, UK, EU, Canada, and others, the platform generates thousands of daily requests, helping sellers reach high-income customers and buyers easily find suitable real experts.
Operating Model and Capabilities
Not a scheduling platform
StrongBody AI is where sellers receive requests from buyers, proactively send offers, conduct direct transactions via chat, offer acceptance, and payment. This pioneering feature provides initiative and maximum convenience for both sides, suitable for real-world health care transactions – something no other platform offers.
Not a medical tool / AI
StrongBody AI is a human connection platform, enabling users to connect with real, verified healthcare professionals who hold valid qualifications and proven professional experience from countries around the world.
All consultations and information exchanges take place directly between users and real human experts, via B-Messenger chat or third-party communication tools such as Telegram, Zoom, or phone calls.
StrongBody AI only facilitates connections, payment processing, and comparison tools; it does not interfere in consultation content, professional judgment, medical decisions, or service delivery. All healthcare-related discussions and decisions are made exclusively between users and real licensed professionals.
User Base
StrongBody AI serves tens of millions of members from the US, UK, EU, Canada, Australia, Vietnam, Brazil, India, and many other countries (including extended networks such as Ghana and Kenya). Tens of thousands of new users register daily in buyer and seller roles, forming a global network of real service providers and real users.
Secure Payments
The platform integrates Stripe and PayPal, supporting more than 50 currencies. StrongBody AI does not store card information; all payment data is securely handled by Stripe or PayPal with OTP verification. Sellers can withdraw funds (except currency conversion fees) within 30 minutes to their real bank accounts. Platform fees are 20% for sellers and 10% for buyers (clearly displayed in service pricing).
Limitations of Liability
StrongBody AI acts solely as an intermediary connection platform and does not participate in or take responsibility for consultation content, service or product quality, medical decisions, or agreements made between buyers and sellers.
All consultations, guidance, and healthcare-related decisions are carried out exclusively between buyers and real human professionals. StrongBody AI is not a medical provider and does not guarantee treatment outcomes.
Benefits
For sellers:
Access high-income global customers (US, EU, etc.), increase income without marketing or technical expertise, build a personal brand, monetize spare time, and contribute professional value to global community health as real experts serving real users.
For buyers:
Access a wide selection of reputable real professionals at reasonable costs, avoid long waiting times, easily find suitable experts, benefit from secure payments, and overcome language barriers.
AI Disclaimer
The term “AI” in StrongBody AI refers to the use of artificial intelligence technologies for platform optimization purposes only, including user matching, service recommendations, content support, language translation, and workflow automation.
StrongBody AI does not use artificial intelligence to provide medical diagnosis, medical advice, treatment decisions, or clinical judgment.
Artificial intelligence on the platform does not replace licensed healthcare professionals and does not participate in medical decision-making.
All healthcare-related consultations and decisions are made solely by real human professionals and users.
